Recently, the China Quality Association announced the list of "2023 China Enterprise Brand Innovation Achievement". Shouqianba was selected alongside 100 well-known enterprises such as SAIC Group, Pudong International Airport, State Grid Corporation, and others, and was awarded the "Product/Service Innovation Achievement" for its "Serving Millions of Merchants, the All-round Business Assistant".
The China Enterprise Brand Innovation Achievement release event is carried out by the China Quality Association under the commission of the Ministry of Industry and Information Technology. It aims to enhance the brand innovation capabilities of enterprises, strengthen their core competitiveness, create more world-renowned Chinese independent brands, and achieve high-quality economic and social development in China. The event evaluates brand strategic innovation, brand culture innovation, product service innovation, social responsibility fulfillment innovation, and brand communication innovation from five aspects, and the selection is announced through the recommendations of provincial and municipal organizations, industry associations, enterprise applications, initial review, re-review, and other links.
Since the introduction of the brand cultivation management system, Shouqianba has continuously innovated its products and services, enhancing its business capabilities in all aspects. In 2020, Shouqianba was selected as the "Shanghai Brand Cultivation Demonstration Enterprise" and in 2023 was rated as the "Shanghai Brand Leading Demonstration Enterprise". The national-level recognition and selection for the China Enterprise Brand Innovation Achievement Award this time highly affirm Shouqianba's innovative work.
Since its establishment in 2013, Shouqianba has always focused on the needs of small and micro-merchants, adhering to product and service innovation and taking "Serving Millions of Merchants, the All-round Business Assistant" as its brand mission. In terms of product innovation, Shouqianba was the first to invent the first commercial aggregated payment code in the industry in 2015, integrating WeChat, Alipay, UnionPay, and other payment codes. Shouqianba was also the first to introduce voice broadcasting, replacing electronic receipts, to provide merchants with a better payment experience. In 2020, Shouqianba transformed its strategy to digitalization, launching smart store services, enabling small and micro-merchants to have the operational management capabilities of large brand merchants at a low cost. Additionally, through product innovation, Shouqianba has enabled new business models for vulnerable groups such as deaf-mute service and unmanned sales, fulfilling social responsibility. Over the past decade, Shouqianba has obtained 9 invention patents, 10 core technologies, and 85 software copyrights.
In terms of service innovation, Shouqianba has introduced 7x24-hour manual customer service plus AI customer service, leading the industry in both service duration and connection rates. Offline, grid services cover all cities nationwide, with service specialists providing door-to-door services for merchants. In addition, the "Boss Circle" customer service within the Shouqianba app can provide remote support, enabling merchants to reach product managers for feedback on any issues.
Over the past decade, Shouqianba's products and services have been accompanying small and micro-merchants to grow together, helping them to survive and gaining the trust of 8 million merchants. Today, Shouqianba's service network covers more than 660 cities nationwide, serving over 50 million people daily. Behind not only small family-run stores but also industry benchmark brands such as Prada, Zara, Dyson, there is the presence of "Shouqianba".
In the future, Shouqianba will continue to improve the quality of its products and services, establish a brand innovation benchmark, and demonstrate its effects, further expanding the social impact of brand innovation achievements, serving more small and micro-merchants, and truly fulfilling its mission of "Serving Millions of Merchants, the All-round Business Assistant".